A Pioneer in the African Semi-trailer Market
As a professional transport vehicle, the semi-trailer has already become the main force in China's transport market. Therefore, this sweet "cake" has also attracted the attention of many people. All of the major Chinese automakers want to share it.
However, in recent years, the raging epidemic, sluggish economic development, low growth prospects and increasingly high market volatility have made China's semi-trailer industry is getting more and more serious. At this time, if you enter the Chinese market, you may only be able to harvest chicken feathers. It is better to find another way and focus your attention on a farther place.
Africa, as a poorer region in the public consciousness, has once discouraged many investors from it. But it is this barren land that is now giving birth to a blue ocean market for semi-trailers with unlimited potential, and the first person to see this market is Mr. edwin, the chairman of SUNSKY VEHICLE.
SUNSKY VEHICLE is a company specializing in the production and sales of semi-trailers. It has its own factory in Liangshan, Shandong Province, with more than 2,000 employees and more than 20 years of experience in semi-trailer production. At present, the main semi-trailer models include dump semi-trailer, low-bed semi-trailer, container semi-trailer, skeleton semi-trailer, etc. In addition, SUNSKY VEHICLE is also a contracted first-level distributor of Sinotruk in Africa.
20 years of unremitting efforts have made SUNSKY VEHICLE successful in making semi-trailers in China, but they are not satisfied with this. After several months of on-the-spot investigation and market analysis in Africa, SUNSKY VEHICLE's semi-trailer business shifted its focus from China to Africa.
After several years of development, compared with its peers, what major improvements have SUNSKY VEHICLE made in terms of manufacturing technology? What kind of advantage has been made?
I can confidently say that our semi-trailer production design should be the best in the African semi-trailer market. On the one hand, our engineers have 20 years of research experience in semi-trailer vehicles; on the other hand, because I personally led a team to Africa to do field research, I have a better understanding of the African market. demand and the advantages and disadvantages of other brands; in addition, we have also reasonably adopted the feedback from customers over the past few years to continuously optimize and upgrade the product.
We can now make vehicles light and durable. For example, the product of a six-axle semi-trailer dump truck, officially stipulates that the weight of the cargo can be 67 tons. The weight of our vehicle can be as low as 14 tons, while other manufacturers' cars are almost no less than 16 tons, so our trailer can carry The weight of the cargo is 2 tons higher than other trailers. Plus, our vehicles, though light, are better and more durable than their heavier counterparts. Many people mentioned that the vehicle in Africa should be made of manganese plate.
What are the considerations for establishing factories in Africa?
The first is the time cost. Building a factory in Africa has greatly reduced our delivery time. In the past, it took up to 4-6 months from order receipt to order production, vehicle production, ship ordering and delivery, customs clearance and delivery, but after the establishment of the factory, it only took 3 days from the customer's deposit to production, production and delivery. This also greatly increases our market competitiveness.
The second is the cost of shipping. After the Spring Festival in 2020, due to the impact of the epidemic, international shipping costs began to skyrocket. For example, the bulk carrier in Ghana was about 40 US dollars per side in March 2020, and today it has reached 160 US dollars per side. After the factory is built, we only need to transport the raw materials, which saves about 10 times the sea freight. .
The third is the development trend. At present, there is too much internal involution in the industry, and some companies do not compete for quality and price, which damages the market environment. It is conceivable that after the epidemic is over, how many large and small factories in China will frantically tap the African market. If we do not do it in time now If it is produced locally, sales will definitely be affected.
To sum up, the construction of factories in Africa is a very important step in SUNSKY VEHICLE's global strategic development, and it is also a major project to improve corporate profits.
At present, what channels are the semi-trailers and trailers produced by SUNSKY VEHICLE generally sold?
At present, SUNSKY VEHICLE is sold in Ghana and Tanzania in the form of 4S stores.
I think the rise of the live broadcast industry can help SUNSKY VEHICLE to further open up the sales channels. In fact, we also have fixed colleagues to do this now. The live broadcast is 3 times a week, and the effect is not bad!
I think anything that has results offline deserves to be reinvented in the live broadcast industry.
What is your opinion on the current machinery export industry in China? How do you think this industry will develop in the next 3-5 years?
Judging from official data, China's machinery export industry has developed very well in recent years, and the export data will be even more beautiful in the next 3-5 years.
But I personally think that the more beautiful the export data, the more difficult it is for companies to make profit margins. It is possible to drop from the current 30% to 8%. Because involution will become more and more serious, some "entrepreneurs" in China will not do anything else, that is, they will reduce costs and rely on sales to support the operation of enterprises. They do not realize that technological innovation is the foundation of the survival and development of enterprises.
Development plans and expectations for SUNSKY VEHICLE.
SUNSKY VEHICLE's short-term goal is to expand the supporting marketing network of 20 African overseas projects within three years, completely realize the integration of local industry and trade, closely follow the national One Belt One Road policy, build national-level overseas warehouse industry standards, and continuously improve the brand "SUNSKY VEHICLE" the value of.
The goal within five years is to reach $3 billion in cross-border trade and complete an employee stock ownership plan.
I look forward to SUNSKY VEHICLE becoming a star in the blue ocean of Africa, truly realizing the corporate philosophy of lofty aspirations and access to the world.
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