The internationalization and globalization strategy of Chinese trucks is a strategic issue that must be seriously considered and faced by the truck industry in the next ten years. Recently, in the context of global competition, low domestic growth prospects and increasingly high market volatility, increasing truck exports is an effective way for domestic truck manufacturers to maintain reasonable capacity utilization.

In recent years, the African economy has developed rapidly, and the demand for trucks has increased rapidly, which is very beneficial to Chinese truck exports. With the help of the friendly and mutual assistance relationship between China and Africa, China National Heavy Duty Truck, China FAW and other truck companies have entered the African market early, and have achieved certain results in the African market by virtue of their cost-effective advantages. At the same time, truck export companies have also established factories in Africa for localized production, which has accelerated the process of truck industrialization in African countries.

According to the research report "Crossing the Infrastructure Gap in Africa: How Development Funds Change Project Expansion in Africa", China will continue to be the largest source of funds for infrastructure investment projects in Africa in the future, and Chinese truck exports to Africa are also highly competitive and promising. .

In recent years, China's truck exports have remained stable, and the foreign trade volume of trucks has also created a new height. In 2015, the vast African continent attracted 50% of the export share of Chinese trucks, and the export of Chinese trucks to Africa made Africa the largest foreign trade market for trucks in China.

China's infrastructure investment in the vast African continent has focused on transportation infrastructure, including the construction of railways, roads, airports and ports. In addition to this, Chinese development finance institutions are also investing in mining and production platforms in African countries, such as commodity processing and production facilities. The friendship between China and Africa has paved the way for Chinese truck exports.

“Over the next three to five years, the total trade volume between Africa and China will reach at least US$500 billion, and truck exports are promising. Such investment volume will naturally open up new areas for Chinese investment in African countries. East African countries, Countries such as Ethiopia, Kenya, Tanzania and Angola are attracting more and more attention.” “Africa presents us with huge business opportunities, and we are also seeing a growing demand from Chinese clients for more comprehensive legal advice on investing in Africa. need".

And all of this means that the development momentum of Chinese truck exports to Africa will only get better and better for Chinese truck foreign trade companies, and the prospects for truck exports are considerable.

Investment status of major Chinese truck companies in Africa:

1. Sinotruk

China National Heavy Duty Truck Group has been involved in the African market for a long time, and the annual sales volume of heavy trucks in the French-speaking African region has reached more than 1,000. Since 2007, Sinotruk has established exclusive dealers in Algeria and Morocco, and the cooperation with dealers has been relatively stable.

In order to restrict the import of vehicles, the Algerian government has made policy changes many times. Sinotruk has closely communicated with its dealers and took timely measures to respond to the policy changes, ensuring that the number of exported vehicles is stable at about 1,000 units per year, and foreign exchange earnings are about 40 million US dollars. In order to maintain the market well, Sinotruk has dispatched a number of business and service personnel to support and assist dealers in the network construction of the local market.

HOWO dump truck

The Moroccan market is dominated by European brand vehicles. Sinotruk exports them in the form of SKD spare parts. After importing, dealers assemble them into complete vehicles in their own factories and sell them. After years of running-in and hard work, good systems and procedures have been established in the aspects of vehicle product quality control and after-sales service. The sales volume is also stable in the top five of many local brands, with an annual sales volume of about 300 vehicles and a foreign exchange earnings of about 12 million US dollars.

Tunisia's policies and regulations are relatively close to those of European countries, and the demand for the entire market is correspondingly less. Due to the import quota system for selling vehicles, although Sinotruk products have been exported to this country, a stable cooperative relationship has not yet been established.

In the French-speaking countries of the West African Community, including Benin, Burkina Faso, Côte d'Ivoire, Guinea, Mali, Niger, Senegal, Togo. At present, Sinotruk has partners in the above-mentioned countries, and according to different market characteristics, it promotes different models by brand. The annual export volume of each country in this region is about 700 vehicles, and the countries with larger export volume include Senegal and Togo.

In Mauritania and Chad, in recent years, Sinotruk's annual export volume in these two countries is about 60-80 vehicles. Sinotruk's early partners in these two countries are mainly Chinese-funded institutions, especially Chinese-funded engineering contracting companies going out relatively early. Sinotruk mainly provides them with product and service support, ensures the operation of vehicles, and establishes good Corporate image. On this basis, promote other Chinese-funded companies or local companies to purchase Sinotruk's products.

HOWO tractor

In May 2014, Sinotruk signed a strategic cooperation agreement with Nigeria's Dangote Group. , It is expected to produce 3,000 heavy trucks per year when it is completed.

In order to better serve Africa, Sinotruk has set up offices in more than 20 African countries with more than 100 permanent staff.It has established sales and after-sales service networks in more than 40 countries, and its products are highly recognized by the African market. Sinotruk's international brand "SINOTRUK" has become the most recognized Chinese heavy-duty vehicle brand in many regions and countries in Africa. Its products are used in various fields such as transportation, infrastructure construction, environmental protection and municipal engineering in African countries.

2. Shacman Automobile Group

Africa is Shacman Auto's traditional market, and its export business is mainly concentrated in North Africa, of which Algeria's export business accounts for 70% of China's overseas exports. Exported products include heavy trucks, construction vehicles, etc. The marketing model covers the establishment of offices, the development of independent and non-independent dealers and other forms. Two large overseas maintenance centers have been established in Algeria and Angola.

Shacman tractor head

SUNSKY is a high-end dealer of Sinotruk and Shacman. The most we export is Sinotruk's HOWO series dump trucks and tractor heads. Many African customers have recognized our exported products and services. SUNSKY is committed to doing Chinese products and services to help African Infrastructure development.